I've loved Christmas lights since I was a kid. Every December my favorite thing to do was ride around town just to see what people had done with their homes. Something about a beautifully lit house at night always stopped me.

About five years ago I told one of my best friends I was going to start a Christmas light business someday. Neither one of us even knew it was a real industry. Turns out it is — and now there is no looking back.

My name is Weston Rutkowski. I'm a 4x Bullfighter’s Only World Champion bullfighter and the founder of Bearded Elf Co. Everything I do in life I attack with one goal — to be the best in the world at it. That's how I've approached my career in the arena and it's exactly how I approach every single install we take on. When I commit to something I give it everything. No shortcuts. No half measures. That standard doesn't change because I'm on a rooftop instead of in an arena.

When you hire Bearded Elf Co. you're hiring someone who genuinely loves this. Not someone who stumbled into it — someone who dreamed about it for years before making it real.

And for me Christmas has always meant more than just lights. Christmas is the celebration of the birth of our Savior — the greatest gift this world has ever received. I believe with everything in me that we are called to be a light in this world. To bring warmth, joy, and hope to the people around us. That's what a beautifully lit home does. It makes a child's eyes go wide. It makes a neighborhood feel like a community. It makes people slow down for just a moment and feel something.

That's why we do this. Not just to hang lights — but to bring light.

Leave it to the Elves.
— Weston Rutkowski, Founder